Hello and welcome,
I hope everyone has been enjoying the wonderful array of storms that have graced the UK the last week or so. This whole series is about creating digital content and todays post is about a long day traipsing around Cardiff in the rain with equipment probably worth more than my life, just to find that perfect place to take a photo with Emma Mae, from coffee shops to park benches to a random balcony.
The day gave many challenges from camera issues to last minuet shoot changes due to weather, however with lots of cups of tea down us we got through it and even managed to have a little play on an out-of-tune piano in a tea shop.
My really good friend and photographer Ella Cakebread came to help with the day and really brought out Emma's personality when doing the shoot.
In a digital age the easiest way to connect with an audience is to attract them with an image. the colours in the image can create mood and tone that reflects the artist, from this the consumer can then decide if what they are viewing reflects and connects with them and if it does they will likely click like or share to show their friends who are, in most cases, like-minded people. This is an example of a micro influencer who will share what they like to their friends and family. This is why most artists careers start from the support of friends and family sharing and engaging with what the artists posts and talks about on social media.
When taking the photos at the shoot the photographer - Ella, spent time trying to find the correct angles and lighting that complements the style of the artist while still reflecting her own creative flare. Taking time to find the right angles, while being tedious, can change the message given to the onlooker and how long they subconsciously decide to take in the image. In theory this comes from The Golden Ratio which separates the image into 9 using a grid with the focus being in the centre however every one of the 9 sections should have something on interest within it.
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